Bshirt - The Brand

Imagined, designed and created by Belgians, Bshirt is an offbeat 100% Belgian top-of-the-range sportswear brand.

The brand philosophy is perfectly summed up in its signature: The United States of Belgium.


Bshirt flag mask

Bshirt was born from a meeting of two worlds: a passion for the legendary T-shirts and sweatshirts of American universities in the 1970s and the creators’ deep attachment to Belgium and its symbols.

So yes, we love US university sweatshirts.
But we wanted to reinvent them, to make them our own.

Belgium is a small country full of strong symbols that make up our identity: Brussels, the Atomium, the Manneken Pis, beer and then mussels, and then chips...

Why not shout loudly and clearly about these icons that are so close and that we hold so dear?

So we decided to recreate the T-shirts and sweatshirts of the 70s by adding a touch of our legendary Belgian culture, a lot of self-mockery and a hint of acidity.

After years of unremitting work, we have succeeded in obtaining the same look and feel, with quality and cuts that exceed the most demanding expectations.

All our clothing is handmade in Europe, with respect for people and the environment. We have always paid particular attention to the quality of our products, down to the tiniest details, to bring you a unique experience!

Timeless, fun and ethical clothing that gives back meaning to what we wear.

BE bold. BE aware. Bshirt.

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